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Market Oriented & Cost Based Designing [1]

Paper Code: 
JWD 232
Credits: 
4
Contact Hours: 
120.00
Max. Marks: 
100.00
Objective: 
  • To acquaint students with the knowledge of different  views  of jewellery
  • To provide comprehensive knowledge about the perspective view of jewellery pieces and presentation.
  • To acquaint students with the practical knowledge of different International and Indian jewellery  markets

Learning outcomes (COs):

 

Course

Course outcomes

Learning and teaching strategies

Assessment Strategies

Course  Code

Course Title

JWD 232

Market Oriented & Cost-Based Designing

Student will:

CO16:  Develop the knowledge about the historical  and the cultural                   aspects of jewellery design

CO17:  Calculate the average cost of jewellery Product. Determine markup price for single and wholesale order jewellery.

CO18:  Design jewellery products with different views.

Approach in teaching:

Interactive Practical Sessions ,  problem soling exercises, Demonstrations ,Giving tasks, Field practical , Workshop ,  Laboratory industry visits,  Group and Team Work

Class test, Semester end examinations, Assignments, Presentation, Individual and group projects
 

 

 

30.00
Unit I: 
I. Designing I – Orthographic Views
  • Technical Drawings of Rings       
  •  Technical Drawings of Pendants                                       Technical Drawings of Earrings 
20.00
Unit II: 
II. Designing – II International Market Oriented Designing
  • Designing a ring for any one major international market                 
  • Designing a pendant for any one major international market 
  • Designing an earring for any one major international market 
  • Designing a brooch for any one major international market
  • Designing a bracelet/Bangle  for any one major international market 

              

 

20.00
Unit III: 
III. Designing – III Indian Market Oriented Designing
  • Designing a ring for any one major Indian market               
  • Designing a pendant for any one major Indian market                     
  • Designing an earring for any one major Indian market                     
  • Designing a brooch for any one major Indian market
  • Designing a bracelet/Bangle  for any one major Indian market                       

 

30.00
Unit IV: 
IV. Designing – IV Traditional & Kundan Meena Sets
  • Kundan meena Pendent, Earring & Necklace                       
  • Bridal Necklace                                                                     
  • Tapering necklace                                                                  Choker   
  • Raani Haar                                                                   

 

20.00
Unit V: 
V. Designing – V Cost based Designing
  • Designing a Pendant   for a Particular Cost-Price
  • Designing a Male  Ring for a Particular Cost-Price                            
  •  Designing an  Earring Set for a Particular Cost-Price for Indian market
  • Designing a Bracelet for a Particular Cost-Price

 

Essential Readings: 
  • Shubhangi K. , Chandeliers
  • Matlins, Antoinette (2003) , Engagement & Wedding Rings by  GemStone Press; 3rd Edition, New, Updated and Expanded
  • Agencies, Chandan, Pandente A Timeless Treasure
  • Vyas,S.(2012).When Jewellery Speaks: Celebrating the Tradition of Kundan Minakaari. DiamondWorld, (ed 1).
  • Lam, R. (2003). Brand jewellery. Brilliant- Art Publishing Ltd.
  • Krishnan, U. R. B. (2001). Jewels of the Nizams. India Books House Limited.
  • Quick Design (2012)
  • Anna M. (2013). Jewelry Appraising by Gem Stone Press; 3rd edition

 

References: 
  •  Berrick, A. J., & Keating, M. E. (2000). An Introduction to Rings and Modules: with K-theory in view (Vol. 65). Cambridge University Press.
  • Lam, R. (2003). Jewel 3D Design. Brilliant- Art Publishing Ltd.
  •  Childers C. (2008), Jewelry International by Rizzoli
  •  Childers C. (2009)Jewelry International Vol. II by Rizzoli
  • ChildersC. (2011) Jewellery International Vol 3 by Rizzoli; Annual edition
  • Smith, H. (2010). Jewellery.: Nabu Press.

E-RESOURCES

JOURNALS:

  • Journal of Gem & Jewellery Industry 
  • Art of Jewellery
  • Diamond World
Academic Year: 
2022-2023 [6]

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Source URL: https://jewellery.iisuniv.ac.in/courses/subjects/market-oriented-cost-based-designing-6

Links:
[1] https://jewellery.iisuniv.ac.in/courses/subjects/market-oriented-cost-based-designing-6
[2] https://www.pdfdrive.com/technical-drawings-e10864363.html
[3] https://www.pdfdrive.com/basic-technical-drawing-student-textbook-e33667039.html
[4] https://www.pdfdrive.com/international-marketing-emerging-markets-advances-in-international-marketing-volume-21-e186559199.html
[5] https://www.pdfdrive.com/understanding-digital-marketing-marketing-strategies-for-engaging-the-digital-generation-e185319282.html
[6] https://jewellery.iisuniv.ac.in/academic-year/2022-2023