Jewellery Markets and Merchandising (Theory)

Published on Jewellery Designing (https://jewellery.iisuniv.ac.in)

Jewellery Markets and Merchandising (Theory) [1]

Paper Code:

JWD 231

Credits:

Contact Hours:

60.00

10.00

Unit I:

Main features of Jewellery of major international markets
- Italy
- Germany
- France
- USA
- Japan
- Dubai

15.00

Unit II:

Main features of Jewellery in Indian market
- Rajasthan
- Gujrat
- North Kashmir
- Bengal
- Madras
- maharastra
Traditional Jewellery
- Definition/ meaning
- Filigree
Kundan Meena
- Kundan jewellery –
  - Concept & Basic Manufacturing Process
- Enameling –
  - Meaning Composition & Process of Enameling
Necklaces (in Brief)
- Types of Necklace
- Suitability of necklaces according to the Age group & Face cut
Anklets
Meaning & Types of anklet

15.00

Unit III:

Merchandising
- Concept of Merchandising
Marketing of Jewellery
- Meaning & 7P’s Of Marketing
  - Product
  - Price
  - Promotion
  - Place
  - Packaging
  - People
  - Positioning
Tips How to Increase Sales

10.00

Unit IV:

Brand Management
- Importance Of Brand
- Types Of Brand
- Brand Positioning
- Building Brand personality
- Strengtheing online ideanity
Role of Advertisement in Jewellery trade

15.00

Unit V:

Survey and sourcing

Visit to Gem and Jewellery houses & preparation of study report.

Points To Keep In Mind for Prefect Jewellery Collection
Advantages Of Jewellery Exhibitions & Trade Fairs

Academic Year:

2018-2019 [2]

Source URL: https://jewellery.iisuniv.ac.in/courses/subjects/jewellery-markets-and-merchandising-theory

Links:
[1] https://jewellery.iisuniv.ac.in/courses/subjects/jewellery-markets-and-merchandising-theory
[2] https://jewellery.iisuniv.ac.in/academic-year/2018-2019

Jewellery Markets and Merchandising (Theory) [1]

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