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Jewellery Markets and Merchandising [1]

Paper Code: 
JWD 231
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

12 hrs.

  • Main features of Jewellery of major international markets
    • Italy
    • Germany
    • France
    • USA
    • Japan
    • Dubai

 

12 hrs

  • Main features of Jewellery in Indian market
    • Rajasthan
    • Gujrat
    • North Kashmir
    • Bengal
    • Madras
    • maharastra
  • Traditional Jewellery
    • Definition/ meaning
    • Filigree
  • Kundan Meena
    • Kundan jewellery –
      • Concept & Basic Manufacturing Process
    • Enameling –
      •  Meaning Composition & Process of Enameling

 

12 hrs.

  • Merchandising
    • Concept of  Merchandising
  • Marketing of Jewellery
    • Meaning & 7P’s Of Marketing
      • Product
      • Price
      • Promotion
      • Place
      • Packaging
      • People
      • Positioning
  • Sales Promotion
  • Tips  How to Increase Sales                                                                             
  • Publicity

12 hrs

  • Brand Management
    • Importance Of  Brand
    • Types Of Brand
    • Brand Positioning
    • Building Brand personality
    • Strengthening online identity
  • Brand Equity
  • Brand Loyalty
  • Branded jewellery
  • Non Branded Jewellery

12 hrs

Advertisement

  • Importance Of  Advertisement
  • Types Of Advertisement
  • Points To Keep In Mind for Prefect Jewellery Collection                            
  • Advantages of Jewellery Exhibitions & Trade Fairs
  • celebrity Endorsement      
Essential Readings: 
  1. Basel,
  2. JCK,
  3. Coutoure International Jeweler
  4. Gem World,
  5. Solitaire international
  6. Accessories (USA)
  7. VICENZA ORO
  8. Vogue Gioiello+ Supplement
  9. Facets
  10. Luster

 

 

References: 
  1. Jewellery Concepts and Technology by Oppi Untracht.
  2. BertoZri
  3. Cartier
  4. 3d design
  5. Diamond Grading
  6. WHY WE BUY - PACO UNDERHILL
  7. ENGINEERINGDRAWING N. D. Bhatt and V. M. Panchal

 

 

Academic Year: 
2017-2018 [2]

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Source URL: https://jewellery.iisuniv.ac.in/courses/subjects/cosd-diploma-jewellery-design-and-technology-1

Links:
[1] https://jewellery.iisuniv.ac.in/courses/subjects/cosd-diploma-jewellery-design-and-technology-1
[2] https://jewellery.iisuniv.ac.in/academic-year/2017-2018