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Product and Brand Development [1]

Paper Code: 
MJD 426
Credits: 
4
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  1. Develop skills in designing using inspirations and developing the portfolio.

Learning outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE Code

COURSE Title

 

 

 

MJD 426

 

 

 

Product and Brand Development

 

 

 

The students will–

CO124: Research and formulate predictionson trend forecasting.  Identify the source, and recognize patterns of trends, Design and plan a range of jewellery by following a professional brief.

CO125: Assess the appropriate application of techniques and materials for the creation of jewellery.

CO126: Manage both the technical design and the illustration of Jewellery

CO127: Provide designs and brands with a 'vision' of the future

CO128: Understand and implement market and communication-oriented strategies of luxury accessory companies.

Approach in teaching: Interactive Practical Sessions, Theme board,Demonstrations, giving tasks, Field practical, inspiration board, Workshop, Laboratory industry visits, Group and Team work

Learning activities for the students: Self-learning assignments, Effective, Product and Design development

Class test, Semester end examinations, Assignments, Presentation, Individual and group projects

 

 

Essential Readings: 
  • Chaille, Francois Coloratura : High Jewelry and Precious Objects by Cartier
  • Chaille, Francois Cartier Royal, High Jewelry and Precious Objects
  • Lam, R. (2003). Brand jewellery. Brilliant- Art Publishing Ltd

 

References: 
  • Dupon, O. (2016).Fine Jewellery Couture. Thames & Hudson, (Ed.1)
  • Meylan, V. (2016). Christie's: The Jewellery Archives Revealed. Acc Art Books

E-RESOURCES:

JOURNALS:

  • Diamond World
  • Jewellery News India
  • Art of Jewellery
  • Journal of Gem & Jewellery

 

Academic Year: 
2022-2023 [4]

Follow Jewellery Designing on:

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://jewellery.iisuniv.ac.in/courses/subjects/product-and-brand-development

Links:
[1] https://jewellery.iisuniv.ac.in/courses/subjects/product-and-brand-development
[2] https://www.pdfdrive.com/vertical-brand-portfolio-management-strategies-for-integrated-brand-management-between-manufacturers-and-retailers-e157847292.html
[3] https://www.pdfdrive.com/brand-management-research-theory-and-practice-e10081193.html
[4] https://jewellery.iisuniv.ac.in/academic-year/2022-2023