Product and Brand Development

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE Code

COURSE Title

MJD 426

Product and Brand Development

The students will–

CO124: Research and formulate predictionson trend forecasting.  Identify the source, and recognize patterns of trends, Design and plan a range of jewellery by following a professional brief.

CO125: Assess the appropriate application of techniques and materials for the creation of jewellery.

CO126: Manage both the technical design and the illustration of Jewellery

CO127: Provide designs and brands with a 'vision' of the future

CO128: Understand and implement market and communication-oriented strategies of luxury accessory companies.

Approach in teaching: Interactive Practical Sessions, Theme board,Demonstrations, giving tasks, Field practical, inspiration board, Workshop, Laboratory industry visits, Group and Team work

Learning activities for the students: Self-learning assignments, Effective, Product and Design development

Class test, Semester end examinations, Assignments, Presentation, Individual and group projects