This course will enable the students to -
1. Understand the role of advertisement & brand building in Jewellery trade.
Course Outcomes (COs):
Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Paper Code |
Paper Title |
|||
TJD 601 |
Marketing , Advertisement & Brand Building |
The students will be able to –
CO51: Demonstrate an understanding of the overall role advertising plays in the business world. CO52: Identify and understand the various advertising media. CO53: Demonstrate knowledge of the nature and processes of branding and brand management. CO54: Appraise the key issues in managing a brand portfolio and making strategic brand decisions. CO55: Understand about jewellery market and concept of marketing. |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching Learning activities for the students: Self learning Assignments, Effective questions.
Learning activities for the students: Self-learning assignments, Group discussion, Quiz, Topic presentation |
Class test, Semester end examinations, Assignments, Presentation, Individual and group projects
|
i. Product
ii. Price
iii. Promotion
iv. Place
v. Packaging
vi. People
vii. Positioning
Definition
Tips How to Increase Sales
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