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Business Management
Paper Code:
GPM-301
Credits:
3
Contact Hours:
45.00
Max. Marks:
100.00
Objective:
To familiarize students with the basic concepts of management
9.00
Unit I:
Introduction to Management
- Management – Concept, significance of management
- Management v/s Administration
- Henry Fayol’s principles of management
- Planning, organizing, controliing, directing functions of management
9.00
Unit II:
Overview of Apparel Industry
- Design, sampling and costing
- Fabric section
- Layout and cutting department
- Sewing section finishing
- Inspection & quality control
- Packaging
9.00
Unit III:
Readymade Garmet industry
- Selection criteria for readymade garments
- Advantages & disadvantages of readymade garments
- SWOT analysis of RMGI
9.00
Unit IV:
Apparel Merchandising
- Merchandising concepts: core elements of merchandising,open to buy
- Responsibilities of a merchandiser
- Functions of merchandising division - planning, controlling and execution
9.00
Unit V:
Introduction to Retailing
- Retailing - introduction, types of retailers
- Multi Channel retailing
- Customer buying behaviour
Essential Readings:
1. Cooklin.J., Introduction to Clothing Manufacture, Blackwell Science Ltd, Cambridge, 199.
2. Elaine Stone, Samples. J., Fashion Merchandising & Introduction, CMC Graw Hill Book Company, 1985.
3. Frings.G.S., Fashion to Concept to Consumer, New Jersey, Prentice Hall International, 1999.
4. Levy & Weitz, Retailing Management, Tata Mc Graw Hill.
5. Barry & Burman, Merchandising and Retailing, Prentice hall.
6. Sudh, G.S., Business Management, RBSA Publishers, Jaipur
7. Naulakha, R.L., Principles of Management, RBD Publishers, Jaipur
References:
1. Stoner, J., Fredman, Gilbert, Management, Prentice Hall of India Pvt. Ltd.
2. Mathew, M.J., Business Management, Shell Sons, Jaipur
