Drawing and Rendering of Gems & Jewellery

Paper Code: 
25JWD132
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

1.  To understand basics of  drawing and sketching

2.  To understand the Forms of metals and textures of jewellery surface

                   3. To illustrate Faceted and Cabochon stones 

Course Outcomes: 
Course

Course outcomes

Learning and teaching strategies

 

Assessment Strategies

Course  Code

Course Title

25JWD  132

Drawing & Rendering Of Gem & Jewellery

CO7:  improve drawing skills through hand control exercises and freehand sketching sessions along with Basic rendering techniques for metals, including texturing and decoration. Additionally, students will learn to accurately draw and render different shapes and sizes of gemstones, including facets, cabochons and various kinds of settings in jewelry design.

CO 8: Compile comprehensive practical records detailing plans related to jewellery design across diverse institutional settings and cultivate verbal communication skills to converse effectively with examiners.

CO 9: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Practical Sessions,  problem solving exercises, Demonstrations ,Giving tasks, Field practical , Workshop ,  Laboratory industry visits,  Group and Team Work

Class test, Semester end examinations, Assignments, Presentation, Individual and group projects
 

 

6.00
Unit I: 
• Main features of Jewellery of major international markets
  • Italy
  • Germany
  • France
  • USA
  • Japan
  • Dubai

 

6.00
Unit II: 
• Main features of Jewellery in Indian market
  • Rajasthan
  • Gujrat
  • North Kashmir
  • Bengal
  • Madras
  • Maharashtra
  • Traditional Jewellery
    • Definition/ meaning
    • Filigree
  • Kundan Meena
    • Kundan jewellery –
      • Concept & Basic Manufacturing Process
    • Enameling –
      •  Meaning Composition & Process of Enameling

 

6.00
  • Merchandising
    • Concept of  Merchandising
  • Marketing of Jewellery
    • Meaning & 7P’s Of Marketing
      • Product
      • Price
      • Promotion
      • Place
      • Packaging
      • People
      • POsitioning
  • Sales Promotion
  • Tips  How to Increase Sales                                                                                   
  • Publicity

 

6.00
Unit IV: 
Brand Management
    • ImPOrtance Of  Brand
    • Types Of Brand
    • Brand POsitioning
    • Building Brand personality
    • Strengthening online identity
  • Brand Equity
  • Brand Loyalty
  • Branded jewellery
  • Non Branded Jewellery

 

6.00
Unit V: 
Advertisement
  • ImPOrtance Of  Advertisement
  • Types Of Advertisement

·         POints To Keep In Mind for Prefect Jewellery Collection                                   

·         Advantages of Jewellery Exhibitions & Trade Fairs

celebrity Endorsement 

Essential Readings: 
  • Ganguly, W. (2009).  Indian Jewellery. Delhi : B.R. Publishing CorPOration
  • Sharma,R., Varadarajan,M.(2008). Handicrafted Indian Enamel Jewellery, Lustre Press Pvt. Ltd.
  • Price,J. (2004). Masterpieces of American Jewellery, London : Running Press
  • Price,J. (2006). Masterpieces of French Jewellery, London : Running Press

 

References: 
  • Barnard, N. (2012). Indian jewellery and nineteenth-century Britain. Re-Use-The Art and POlitics of Integration and Anxiety.
  • Speel, E. (2018). Dictionary of Enamelling: history and techniques. Routledge.

 

Academic Year: 
2025-2026
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