Fashion Entrepreneurship

Paper Code: 
MFT-422
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

To enhance entrepreneurial skills.
To develop an understanding of governments role in entrepreneurship.
 

12.00
Unit I: 
  • Entrepreneurship: concepts and nature. Entrepreneurship in India
  • Entrepreneurial Traits: Leadership, risk taking, decision making, business planning
  • Barriers in Entrepreneurship: Economic and non-economic.
12.00
Unit II: 
  • Institutional Support for new ventures:
  • Support organizations-State level –RFC,RIICO,DIC
  • Financial organizations-IFCI, IDBI, SIDBI and other  Banks
     
12.00
Unit III: 
  • Role of government in Entrepreneurial development: government incentives, subsidy and assistance
12.00
Unit IV: 
  • Project organization structures –Functional, matrix and others
  • Project Manager-Selection and training of project manager, roles and responsibilities
12.00
Unit V: 
  • Promotion of a new venture: search for a business idea, preparation of plan, analysis of entrepreneurial opportunities, assessing the impact of opportunities and threats
  • Introduction to Project management
  • Preparation of DPR (detailed project report)
Essential Readings: 
  1. Khanka  S. S., Entrepreneurship Development, Sultan Chand , New Delhi
  2. Sudha  G.S., Fundamentals of Entrepreneurship, RBD, Jaipur, 2005
  3. Burke Sandra, Fashion Entrepreneur: Starting Your Own Fashion Business (Second Edition) Burke publishing, May , 2009
References: 

1. Keshari Mohanty Sangram, Fundamentals of Entrepreneurship, PHI Publishers, 2005

2. Holt David H., Entrepreneurship: New Venture Creation, 1998

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