Fashion Marketing

• Marketing the Apparel: Introduction to marketing, overview of marketing process and marketing in modern economy.
• Fashion marketing and marketing environment: Introduction, development of fashion market, fashion market environment and trends in marketing environment.
• Market research: Understanding Consumer market trend, Overview of market research process and research design

• Product Decision
o Concept of product, clarification of product development,
o Product positioning
o Product line and product mix
o Branding, packing and labelling

• Price decision
o Factor affecting price determination
o Price policies and strategies

• Distribution channels and physical distribution decision
o Nature and function of distribution channels
o Channel management decisions
o Retailing and whole selling

• Promotion decision
o Promotion mix
o Advertising
o Personal selling