Global Jewellery Trends

Paper Code: 
CJWT- 303
Credits: 
4
Contact Hours: 
120.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

 

  1. Gain the knowledge of different International jewellery markets.

 

120.00
Unit I: 
International Jewellery illustration

 

Designing for major international markets & Brands                                                 

Italy                                                                                                                  

Germany                                                                                                            

France

Britain                                                   

USA                                                      

Japan

Dubai

China

International Brands   

Essential Readings: 
  • Krishnan, U. R. B. (2001). Jewels of the Nizams. India Books House Limited.
  • Childers C. (12 May 2009)Jewelry International Vol. II by Rizzoli
  • Childers,C. (31 May 2011) Jewellery International Vol 3 by Rizzoli; Annual edition

 

References: 

SUGGESTED READINGS:

·       Vyas,S.(2012).When Jewellery Speaks: Celebrating the Tradition of Kundan Minakaari. DiamondWorld, (ed 1).

·       Lam, R. (2003). Brand jewellery. Brilliant- Art Publishing Ltd.

·       Tait, H. (Ed.). (1987). Jewelry, 7,000 years: an international history and illustrated survey from the collections of the British Museum. Abrams.

·       Vyas, P. K. (2015). Three Dimensional Form Giving of Kundan Jewellery—A Parametric, Cluster Based Approach to Jewellery Design and Prototyping. In ICoRD’15–Research into Design Across Boundaries Volume 2 (pp. 263-273). Springer, New Delhi.

·       Haidar, N. N., & Stewart, C. A. (2014). Treasures from India: Jewels from the Al-Thani Collection. Metropolitan Museum of Art.

·       Price, J. (2011). Lest We Forget: Masterpieces of Patriotic Jewelry and Military Decorations. Taylor Trade Publishing.

E-RESOURCES:

·       https://www.pdfdrive.com/international-marketing-emerging-markets-advances-in-international-marketing-volume-21-e186559199.html

·       https://www.pdfdrive.com/understanding-digital-marketing-marketing-strategies-for-engaging-the-digital-generation-e185319282.html

JOURNALS:

·       Journal of Gem & Jewellery Industry 

·       Art of Jewellery

·       Diamond World

Jewellery News India

Academic Year: 
2023-2024
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