Jewellery Markets and Merchandising

Course

Course outcomes

Learning and teaching strategies

Assessment Strategies

Course  Code

Course Title

24JWD  231

Jewellery Markets & Merchandising

CO1: Analyse the history and the cultural aspects of various jewellery markets.

CO2: Evaluate the developments on indigenous jewellery designs and manufacturing processes.

CO3: :  Apply marketing communication techniques specifically to the jewellery retailing sector.

CO4: Demonstrate   knowledge   of   the   nature   and   processes   of   branding   and   brand management.

Interpret their understandings of indigenous jewellery and its importance in different cultures.

CO5: Demonstrate an understanding of the overall role advertising plays in the business world. Distinguish the various advertising media

CO6 : Contribute effectively in course-specific interaction

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching

Learning activities for the students: Self learning  Assignments, Effective questions.

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects