Product and Brand Development

Paper Code: 
MJD 426
Credits: 
4
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 
  1. Develop skills in designing using inspirations and developing the portfolio.

 

30.00
Unit I: 
Brand study
  •  Finding Inspiration – Research work – magazines news – COURSE, museum, exhibition, architecture, nature and art galleries.                                  
  • Ways to compile research work – Sketch book, Visual Diary, Visual Journal, Ideas Book, Visual Note Book, and Source Book                                               
60.00
Unit II: 
Developing methodology

  •  Photo Analysis           

  • Collection of pictures from magazines and creating new designs by 

  • designing                                 

  • Collection of all the research material –making a scrap file.            

  • Collage                                                                          

  • Theme Boards

  • using the pictures (textures, colors, prints, 

  •   Theme based designing                                             
  • Working with the imagery associated with a certain theme and customer point of view
  • Creative ideas for jewellery design.
  • Jewellery design to reflect a certain theme                            
  •  Power Point presentation
  • Display
  • Submission of Project Report (4 copies) orally defending the report and power point presentation followed by viva voice.
  • Organizing a Portfolio.
Essential Readings: 
  • Chaille, Francois Coloratura : High Jewelry and Precious Objects by Cartier
  • Chaille, Francois Cartier Royal, High Jewelry and Precious Objects
  • Lam, R. (2003). Brand jewellery. Brilliant- Art Publishing Ltd

 

References: 
  • Dupon, O. (2016).Fine Jewellery Couture. Thames & Hudson, (Ed.1)
  • Meylan, V. (2016). Christie's: The Jewellery Archives Revealed. Acc Art Books

 

Academic Year: 
2023-2024
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