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Product Development (Elective)
Paper Code:
FTT 144 C
Credits:
04
Contact Hours:
60.00
Max. Marks:
100.00
Objective:
- To impart knowledge about various product standards and product specifications and the process of product development towards market need.
12.00
Unit I:
- Product Development Process- Idea concept, research, design process, material and sourcing
- Prototype, specification and development
- Costing and pre-production samples
12.00
Unit II:
- Product Study & Testing- Study of various apparel/household textiles & furnishing
- Properties and application of woven, knitted and non-woven materials
- Product intellectual property law
- Product testing- product standards and specifications; product quality control
12.00
Unit III:
- Product & Price Decision- Product positioning, Product line & product mix
- Branding, packing and labeling
- Factor affecting price determination
12.00
Unit IV:
- Marketing and Merchandising- Introduction to marketing and overview of marketing process
- Consumer market trend and analysis
- Merchandising- concept, merchandise the product plan
12.00
Unit V:
- Specification of private labels buying
- Auxiliary fashion enterprises
- Fashion information of advisory services
- Primary and secondary market for global sourcing
- Role of buying houses, export houses and foreign commissionaires
Essential Readings:
- Johnson, J.Maurice, Moore,. C. Evelyn, Apparel Product Development Prentice Hall, 2nd Edition.
- Regan, L. Cynthia,. Apparel Product Design & Merchandising Strategies, Prentice Hall
- Frings, G., Fashion from concept to consumers, Prentice Hall International, New Jersey, 1991
- Peyton B .Hudson., " Guide to Apparel Manufacturing ", MEDI Apparel Inc (1989)
- Carr Harold & John Pomeroy 1996. Fashion Design & Product Development.
- Blackwell Science.
- Kotler, Philips,Marketing Management, Prentice Hall of India,11th Edition, New Delhi 2003
- William R. Cline., The future of World Trade in Textiles and Apparel
- Kitty G. Dickerson., Textiles and Apparel in the International Economy
- Rajeev Bathra & Co. Advertising Management, Prentice hall of India
References:
- Brillian J. 1986. The Soft Furnishing Book. Conran Octopus.
- Macalls S. 1972. Sewing in colours, Home-making, Tailoring, Mending, Soft Furnishing. Hawlyn.
- Naik Shailja D. 1996. Traditional Embroideries of India. A.P.H. Publ.
- Pat Jones 1979. Creative Sewing - Hous hold Linen. A Studio Vista Book.
- Rutt Anna Hong 1967. Home Furnishing. John Wiley & Sons.
- Taylor P. 1990. Computers in Fashion Industry. Heinemann.
