Retail Merchandising

Paper Code: 
MJD 322
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. Identify and understand the significance of retailing in the current business Environment 
  2. The strategic and operational decision-making processes in the organized retail.

 

12.00
Unit I: 
: Retail Marketing
  • Definition and Scope of Retailing – Growth of Retailing Industry –
  • Characteristics of Retailing
  • Benefits of Retailing
  • Activities of Retailers & Classification of Retailers
  • Functions of Retailing
  • Definition, strategic retail planning process, Strategies to sustain competition, growth strategies.
  • Financial strategy: Strategic profit model, Retail Pricing: Pricing strategies, Price adjustments
  • Location & site analysis: Types of retail locations, factors affecting Trade area demand, factors affecting attractiveness of a site.

 

12.00
Unit II: 
Social Media Marketing

·         Ecommerce

Online Retailing

12.00
Unit III: 
Introduction to Merchandise Management
  • Factors Affecting the Merchandising Functions: Merchandise Planning; Merchandise Buying
  • Category Management; Components of Category Management
  • Retail Pricing and Merchandise Performance; Element of Retail Price; Developing a Pricing Strategy; Approaches to a Pricing Strategy
  •  Merchandise Location; Analysis of Merchandise Performance

 

12.00
Unit IV: 
Store Management
  • Role of Store Manager,
  • Managing the store personnel, Minimizing the cost of the retail store, Managing the buying and selling activities at the retail store, Providing customer service
  •  The Retail Personnel Management Process: Job analysis, Recruitment, Selection, Socializing and training, Motivating
  •  Evaluating store Role of Store employees,

 

12.00
Unit V: 
Visual Merchandising
  • Concept of Merchandising&Visual Merchandising
  • Functions and Elements of Visual Merchandising
  • Types of Visual Merchandising display: On self, off self and window display
  • Display settings: realistic, environmental, semi realistic and abstract setting
  • Types of Floor plans
  • Display props and fixtures

 

Essential Readings: 
  • Levy, M., Weitz, B. A., & Grewal, D. (2004). Retailing management. New York: McGraw-Hill Irwin.
  • Bhatia, S. C. (2008). Retail management. Atlantic Publishers & Dist.
  • Pradhan, S. (2012). Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company, New Delhi, Ed. 2nd.

 

References: 
  • Vedamani, G. G. (2008). Retail management. Jaico, Ed. 3rd.
  • Madaan, K. V. S. (2009). Fundamentals of retailing. Tata McGraw-Hill Education.
  • Chevalier, M., &Gutsatz, M. (2012). Luxury retail management: How the world's top brands provide quality product and service support. John Wiley & Sons.
  • Kapoor, R., &Madichie, N. (2012). Consumer Behaviour. June, Tata McGraw-Hill, Noida, India.

 

Academic Year: 
2023-2024
  • Printer-friendly version
  • PDF version