Study of Global Jewellery Markets (Theory)

Paper Code: 
25CJWT402
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  1. To understand the main features of major international and Indian markets

2.Identify the competition in the market and develop Brand strategies for jewellery business accordingly.

 

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE CODE

COURSE TITLE

 

 

25CJWT402

 

 

Study of Global Jewellery Markets

 

CO76:  Analyze the developments of jewellery designs of major international markets.

 

CO77: Develop a comprehensive understanding of the main features and characteristics of major European  jewellery markets, including the UK

 

CO78:  Analyze various kinds of traditional jewellery its importance in different Indian cultures.

 

CO79: Gain insight into the unique dynamics, trends, and consumer preferences shaping the major Indian markets.

 

CO80:  Acquire knowledge of the evaluation criteria for assessing the quality, artisanship, and authenticity of Rajasthan jewellery.

 

CO81: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration, Team work

Learning activities for the students: Self-learning assignments, Effective questions, Seminar presentation, Giving tasks, Field practical

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Main features of Jewellery of major International markets

USA

Japan

Dubai

China

Thailand

12.00
Unit II: 
Main features of Jewellery of European International markets

Italy

Germany

France

Britain

 

12.00
Unit III: 
Traditional Jewellery

Definition of Traditional Jeweller

Types of Indian Jewellery

State wise Jewellery Styles

 

12.00
Unit IV: 
Main features of Jewellery of major Indian markets

Gold Jewellery of Rajkot

Temple Jewellery of Kerala

Terracotta Jewellery of Bengal

Jewellery Style of Maharastra

Art of Filigree- Orissa

Tribal jewellery

 

12.00
Unit V: 
Other Essentials

Rajasthani ornaments:   

Lac jewellery       

Thewa Jewellery                    

Kundan Meena -Definition/ Meaning, History, Process & Evaluation

 

Essential Readings: 
  • Ganguly, W. (2009).  Indian Jewellery. Delhi : B.R. Publishing Corporation
  • Sharma,R., Varadarajan,M.(2008). Handicrafted Indian Enamel Jewellery, Lustre Press Pvt. Ltd.
  • Price,J. (2004). Masterpieces of American Jewellery, London : Running Press
  • Price,J. (2006). Masterpieces of French Jewellery, London : Running Press

 

References: 
  • Barnard, N. (2012). Indian jewellery and nineteenth-century Britain. Re-Use-The Art and Politics of Integration and Anxiety.
  • Speel, E. (2018). Dictionary of Enamelling: history and techniques. Routledge.

 

Academic Year: 
2025-2026
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