Catalogue Designing

Paper Code: 
24CJWT604
Credits: 
4
Contact Hours: 
120.00
Max. Marks: 
100.00
Objective: 
  1. Develop skills in designing using inspirations and developing the portfolio

 

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE CODE

COURSE TITLE

 

 

 

24CJWT 604 

 

 

 

Catalogue Designing

 

 

 

CO123:  compile the inspiration which are collected diverse sources and effectively bring them together using tools such as sketchbooks, visual diaries, and source books. Through this process, students will acquire the skills to translate inspiration into innovative and customer-centric jewellery designs catalogue .

CO124: Compile comprehensive practical records detailing plans related to jewellery design across diverse institutional settings and cultivate verbal communication skills to converse effectively with examiners.

CO125: Contribute effectively in course-specific interaction.

Approach in teaching: Interactive Practical Sessions , Theme board  , Demonstrations ,Giving tasks, Field practical , inspiration board,  Workshop ,  Laboratory industry visits,  Group and Team work

Learning activities for the students: Self-learning assignments, Effective, Product and Design development

Class test, Semester end examinations, Assignments, Presentation, Individual and group projects

 

120.00
Unit I: 
Brand study

  • Finding Inspiration – Research work – magazines news – paper, museum, exhibition, architecture, nature and art galleries.                                  

  • Ways to compile research work – Sketch book, Visual Diary, Visual Journal, Ideas Book, Visual Note Book, and Source Book.

Developing methodology

  •  Photo Analysis           

  • Collection of pictures from magazines and creating new designs by using the pictures (textures, colors, prints, designing                                 

  • Collection of all the research material –making a scrap file.            

  • Collage                                                                                               

  • Theme Boards

Theme based designing                                     

  • Working with the imagery associated with a certain theme and customer point of view
  • Creative ideas for jewellery design.
  • Jewellery design to reflect a certain theme                            

Power Point presentation

  • Display
  • Promotion
  • Packaging
  • Sales
  • Submission of Project Report (4 copies) orally defending the report and power point presentation followed by viva voice.
  • Organizing a Portfolio.
Essential Readings: 
  • Chaille, Francois  Coloratura : High Jewellery and Precious Objects by Cartier
  • Chaille, Francois Cartier Royal, High Jewellery and Precious Objects
  • Lam, R. (2003). Brand jewellery. Brilliant- Art Publishing Ltd.

 

Academic Year: 
2024-2025
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