Brand Development

Paper Code: 
JWT 605
Credits: 
8
Contact Hours: 
120.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  1. Develop skills in designing using inspirations and developing the portfolio

Learning outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

 

 

 

JWT 605 

 

 

 

Brand Development

 

 

 

The students will be able to –

 

CO124: Design and plan a collection of jewellery by following a professional brief.

CO125: Assess the appropriate application of techniques and materials (stones, cutting, alloys, units of measure and weight) for the creation of jewellery.

CO126: Manage both the technical design and the illustration of jewellery.

CO127: Construct small prototype models by hand and create a 3D software rendering of jewellery.

CO128: Understand and implement market and communication-oriented strategies of luxury accessory companies.

Approach in teaching: Interactive Practical Sessions , Theme board  , Demonstrations ,Giving tasks, Field practical , inspiration board,  Workshop ,  Laboratory industry visits,  Group and Team work

Learning activities for the students: Self-learning assignments, Effective, Product and Design development

Class test, Semester end examinations, Assignments, Presentation, Individual and group projects

 

Unit I: 
Brand study
  • Finding Inspiration – Research work – magazines news – paper, museum, exhibition, architecture, nature and art galleries 
  • Ways to compile research work – Sketch book, Visual Diary, Visual Journal, Ideas Book, Visual Note Book, and Source Book
Unit II: 
Developing methodology

 Photo Analysis           

  • Collection of pictures from magazines and creating new designs by using the pictures (textures, colors, prints, designing                 Collection of all the research material –making a scrap file.     

    Collage                                                                                           

    Theme BoardsTheme based designing                                             

  • Working with the imagery associated with a certain theme and customer point of view
  • Creative ideas for jewellery design.
  • Jewellery design to reflect a certain theme                           
  • Power Point presentation
  • Display
  • Promotion
  • Packaging
  • Sales
  • Submission of Project Report (4 copies) orally defending the report and power point presentation followed by viva voice.
  • Organizing a Portfolio.                                                        

                                                           

 

Essential Readings: 
  • Lam, R. (2003). Brand jewellery. Brilliant- Art Publishing Ltd.
  • Dupon, O. (2016).Fine Jewellery Couture. Thames & Hudson, (Ed.1)
  • Meylan, V. (2016). Christie's: The Jewellery Archives Revealed. Acc Art Books

 

 

Academic Year: 
2020-2021
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