Brand Development

Paper Code: 
JWT- 605
Credits: 
8
Contact Hours: 
120.00
Max. Marks: 
100.00
Objective: 

 

Learning outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE CODE

COURSE TITLE

 

 

 

JWT 605 

 

 

 

Brand Development

 

 

 

The students will –

CO145: Design and plan a collection of jewellery by following a professional brief.

CO146: Assess the appropriate application of techniques and materials (stones, cutting, alloys, units of measure and weight) for the creation of jewellery.

CO147: Manage both the technical design and the illustration of jewellery.

CO148: Construct small prototype models by hand and create a 3D software rendering of jewellery.

CO149: Understand and implement market and communication-oriented strategies of luxury accessory companies.

Approach in teaching: Interactive Practical Sessions , Theme board  , Demonstrations ,Giving tasks, Field practical , inspiration board,  Workshop ,  Laboratory industry visits,  Group and Team work

Learning activities for the students: Self-learning assignments, Effective, Product and Design development

Class test, Semester end examinations, Assignments, Presentation, Individual and group projects

 

40.00
Unit I: 
Brand study

·Finding Inspiration – Research work – magazines news – paper, museum, exhibition, architecture, nature and art galleries.                                  

·Ways to compile research work – Sketch book, Visual Diary, Visual Journal, Ideas Book, Visual Note Book, and Source Book.

 

Unit II: 
Developing methodology

  • Photo Analysis           

  •  Collection of pictures from magazines and creating new designs by using the pictures (textures, colors, prints, designing                                 

  •  Collection of all the research material –making a scrap file.            

  •   Collage                                                                                               

  •  Theme Boards

Theme based designing                                           

  • Working with the imagery associated with a certain theme and customer point of view
  • Creative ideas for jewellery design.
  • Jewellery design to reflect a certain theme                            

Power Point presentation

  • Display
  • Promotion
  • Packaging
  • Sales
  • Submission of Project Report (4 copies) orally defending the report and power point presentation followed by viva voice.
  • Organizing a Portfolio.                                               
Essential Readings: 
  • Chaille, Francois  Coloratura : High Jewelry and Precious Objects by Cartier
  • Chaille, Francois Cartier Royal, High Jewelry and Precious Objects
  • Lam, R. (2003). Brand jewellery. Brilliant- Art Publishing Ltd.

 

References: 
  • Dupon, O. (2016).Fine Jewellery Couture. Thames & Hudson, (Ed.1)
  • Meylan, V. (2016). Christie's: The Jewellery Archives Revealed. Acc Art Books

E-RESOURCES:

JOURNALS:

  • Diamond World
  • Jewellery News India
  • Art of Jewellery
  • Journal of Gem & Jewellery

 

 

 

 

 

 

 

 

Academic Year: 
2022-2023
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