Entrepreneurship

Paper Code: 
JWT- 601
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Learning outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE CODE

COURSE TITLE

JWT 601

Entrepreneurship

 

The students will –

 

CO128: Sell themselves and their ideas through their own startup.

CO129: Master oral and visual presentation skills and establish a foundation of confidence in the skills necessary to cause others to act.

CO130: Advance their skills in customer development, customer validation, competitive analysis, and iteration while utilizing design thinking and process tools to evaluate in real-world problems and projects.

CO131: Mobilize people and resources. Students identify and secure customers, stakeholders, and team members through networks, primary customer research, and competitive and industry analyses in order to prioritize and pursue an initial target market in real-world projects.

CO132: Increase their awareness and deliberately practice the skills and disciplines necessary to increase confidence and agency; foster self-efficacy and self-advocacy; improve communication and problem-solving skills, manage strong impulses and feelings; and identify personal purpose.

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration, Team work

 

Learning activities for the students: Self-learning assignments, Effective , Effective questions, Seminar presentation, Giving tasks, Field practical

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

 

9.00
Unit I: 
Entrepreneurship
  • Concepts and Définition
  • Entrepreneur
  • History
  • Nature and characteristics
  •    Entrepreneurship
  •    Enterprise
  •  Female Entrepreneurship
  •              Need of Entrepreneurship
9.00
Unit II: 
Entrepreneurial development

Functions of an Entrepreneur                                                                             

  • Innovation
  • Risk and Uncertainty Bearing
  • Organization
  • Invention v/s innovation
  • Process of entrepreneurship

 

 

9.00
Unit III: 
Types of Entrepreneurs
  • Intrapreneurs
  • Franchisee
  • Serial Entrepreneur
  • Engineer Entrepreneur
  • Visionary Entrepreneur
  • Factors effecting enterpreneurship
  • OtherQualities of Entrepreneurs

 

 

9.00
Unit IV: 
Entrepreneurship, Starting, Developing & Managing
  •  First Generation Entrepreneurship
  • Rural Entrepreneurship
  • Difference between Wage Employment and Entrepreneurship
  •  Difference between Entrepreneur and Entrepreneurship
  • Entrepreneur vs. Manager Relationship
  • Role of Entrepreneurship in Starting a New Business
  •                  Family enterprises 
9.00
Unit V: 
Spirit of Entrepreneurship
  • Moral decision making
  • Ethical imaginative power
  • Creativity in thoughts
  • Thrust of experimenting
  • Role of entrepreneurship in economic development
  • Government policies and programmes for entrepreneurships
  • Study of famous entrepreneurs of India

 

 

Essential Readings: 
  • Khanka, S. S. (2006). Entrepreneurial development. S. Chand Publishing.
  • Sudha G.S. (2015).Entrepreneurship and Small Business Management, Ramesh book depot.
  • Boothroyd Setting up a Successful Jewellery Business
  • Gupta, C.B. and Srinivasan, P., (2015). Entrepreneurship Development, Sultan Chand & Sons, New Delhi

 

References: 

 

  • Mathew, M. J. (2009).Business Organisation, University book house (P).
  • Sharma K.C. (2012) .Entrepreneurship Development. Raj Publications
  • Kuratko, D. F. (2016). Entrepreneurship: Theory, process, and practice. Cengage Learning.
  • Taneja, S. and Gupta, S.L., (2010)  Entrepreneur Development: New Venture Creation, Galgotia Publishing Company, New Delhi,

E-RESOURCES:

JOURNALS:

  • Global Business Review
  • Journal of Entrepreneurship & Innovation in Emerging Economics
  • Indian Journal Of Marketing
  • The IUP Journal of brand Management
  • Prabandhan
  • IISU  Journal of Commerce and Management

 

 

 

 

 

Academic Year: