Entrepreneurship

Paper Code: 
MJD 422
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  1.  Identify the entrepreneurial competencies
  2. Analyse the process forstarting a jewellery enterprise.

Learning outcomes (COs):

Course

Learning outcomes

Learning and teaching strategies

Assessment

Strategies

COURSE Code

COURSE Title

MJD 422

Entrepreneurship

 

The students will–

CO106: Sell themselves and their ideas through their own startup.

CO107: Master oral and visual presentation skills and establish a foundation of confidence in the skills necessary to cause others to act.

CO108: Advance their skills in customer development, customer validation, competitive analysis, and iteration while utilizing design thinking and process tools to evaluate in real-world problems and projects.

CO109: Mobilize people and resources. Students identify and secure customers, stakeholders, and team members through networks, primary customer research, and competitive and industry analyses in order to prioritize and pursue an initial target market in real-world projects.

CO110: Increase their awareness and deliberately practice the skills and disciplines necessary to increase confidence and agency; foster self-efficacy and self-advocacy; improve communication and problem-solving skills, manage strong impulses and feelings; and identify personal purpose.

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration, Team work

 

Learning activities for the students: Self-learning assignments, Effective, Effective questions, Seminar presentation, Giving tasks, Field practical

 

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

Essential Readings: 
  • Khanka, S. S. (2006). Entrepreneurial development. S. Chand Publishing.
  • Sudha G.S. (2015).Entrepreneurship and Small Business Management, Ramesh book depot.
  • Boothroyd Setting up a Successful Jewellery Business
  • Gupta, C.B. and Srinivasan, P(2015). Entrepreneurship Development, Sultan Chand & Sons, New Delhi

 

References: 
  • Mathew, M. J. (2009).BusinessOrganisation, University book house (P).
  • Sharma K.C. (2012) .Entrepreneurship Development. Raj Publications
  • Kuratko, D. F. (2016). Entrepreneurship: Theory, process, and practice. Cengage Learning.
  • Taneja, S. and Gupta, S.L., (2010) Entrepreneur Development: New Venture Creation, Galgotia Publishing Company, New Delhi,

E-RESOURCES:

JOURNALS:

  • Global Business Review
  • Journal of Entrepreneurship & Innovation in Emerging Economics
  • Indian Journal of Marketing
  • The IUP Journal of brand Management

 

Academic Year: