Historical Designing

Paper Code: 
TJD 301
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment Strategies

 

Code

Title

 

 

 

TJD 301

 

 

 

 

 

Indian &

International Jewellery Markets

The students will be able to –

CO25:  Develop the knowledge about the historical  and the cultural                   aspects of jewellery design

CO26:  Analyze the influence of ancient art on design activities and outcomes through the interpretation and analysis of modern jewellery.

CO27:  be introduced the different timelines in the development of jewellery.

CO28:  use the costumes of historical significance into contemporary designs.

CO29:  apply ancient art in Latest Fashion Trends and Forecast

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching

 

Learning activities for the students:

Self-learning Assignments, Effective questions.

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

9.00
Unit I: 
Main features of Jewellery of major International markets
  •   USA
  • Japa
  • Dubai
9.00
Unit II: 
Main features of Jewellery of European International markets
  • Italy
  • Germany
  • France

 

9.00
Unit III: 
Traditional Jewellery
  • Definition of Traditional jewellery
  • Types of Indian Jewellery
  • Rajasthani ornaments

 

9.00
Unit IV: 
Main features of Jewellery of major Indian markets
  • Kundan Meena Jewellery of Rajasthan
    • Definition/ Meaning
    • Process
    • Evaluation

                         Enameling

  • Kinds of Enamel
  • Techniques
  • Gold Jewellery of Rajkot
  • Temple Jewellery of Kerala
  • Terracotta Jewellery of Bengal
  • Jewellery Style of Maharashtra
  • Art of Filigree- Orissa
  • Filigree
  • Meaning & Process
  • Silver Filigree

 

 

9.00
Unit V: 
Other Essentials

Care of jewellery

  • Storage, wear and cleaning
  • Wardrobe tips
  • Points To Keep In Mind for Prefect Jewellery Collection

 

Essential Readings: 
  • De Pelsmacker, P., Geuens, M., & Van den Bergh, J. (2011). Marketing communications: A European perspective. Pearson education
  • Chunawalla, S. A., &Sethia, K. C. (2008). Foundations of Advertising: Theory & Practice. Himalaya Publishing House.
  • Batra, Rajeev, Myres, John G. and Aaker, David A., Advertising Management, Prentice-Hall of India, New Delhi

 

References: 
  • Wells, W., Burnett, J., Moriarty, S. E., Pearce, R. C., & Pearce, C. (2010). Advertising: Principles and practice. Englewood Cliffs, NJ: Prentice Hall.
  • Jaishri, J., &Shruti, J. (2006). Advertising Management. Oxford University Press, New Delhi, ISBN, 13, 978-0.
  • Moorty Y.L.R., Brand Management, Vikas Publication, New Delhi. 2007
  • Verma, H. V. (2006). Brand management: Text and cases. Excel Books India.
  • Kotler, P. (2013). A framework for marketing management. Pearson Education India.

E-RESOURCES:

JOURNALS:

  • Journal of Gem & Jewellery Industry 
  • Art of Jewellery
  • Diamond World

 

 

 

 

 

Academic Year: 
2022-2023
  • Printer-friendly version
  • PDF version