International Jewellery Markets

Paper Code: 
JWT 302
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  1. Impart knowledge Advertisement & Brand Management in jewellery industry.

  2. Identify the competition in the market and develop Brand strategies for jewellery business accordingly.

Learning outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

 

 

JWT 302

 

 

 

Indian & International Jewellery Markets

 

The students will –

 

CO51:  Evaluate their understandings of indigenous jewellery and its importance in different cultures.

CO52:  Analyse the developments of jewellery designs of major international markets.

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration, Team work

Learning activities for the students: Self-learning assignments, Effective questions, Seminar presentation, Giving tasks, Field practical

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

9.00
Unit I: 
Main features of Jewellery of major International markets

           

  • USA
  • Japan
  • Dubai
  • China

 

9.00
Unit II: 
Main features of Jewellery of European International markets

 

  •  Italy
  • Germany
  • France
  • Britain

 

9.00
Unit III: 
Traditional Jewellery:

                  

  • Definition of Traditional Jewellery
  • Types of Indian Jewellery
  • State wise Jewellery Styles

 

9.00
Unit IV: 
Main features of Jewellery of major Indian markets:

            

  • Gold Jewellery of Rajkot
  • Temple Jewellery of Kerala
  • Terracotta Jewellery of Bengal
  • Jewellery Style of Maharastra
  • Art of Filigree- Orissa
  • Tribal jewellery
  • Thewa Jewellery

 

9.00
Unit V: 
Other Essentials:

              

  • Rajasthani ornaments:   
  • Lac jewellery                             
  • Kundan Meena -Definition/ Meaning, History, Process & Evaluation

 

Essential Readings: 
  • Tait, H. (Ed.). (1987). Jewelry, 7,000 years: an international history and illustrated survey from the collections of the British Museum. Abrams.
  • Barnard, N. (2012). Indian jewellery and nineteenth-century Britain. Re-Use-The Art and Politics of Integration and Anxiety.
  • Biswas,S. S. (1982). Terracotta Art of Bengal.Humanities Pr
  • Speel, E. (2018). Dictionary of Enamelling: history and techniques. Routledge
Academic Year: 
2021-2022
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