JEWELLERY MARKETS & MERCHANDISING

• • Italy
  • Germany
  • France
  • USA
  • Japan
  • Dubai

o   Rajasthan

o   Gujrat

o   North Kashmir

o   Bengal

o   Madras

o   maharastra

·         Traditional Jewellery

o   Definition/ meaning

o   Filigree

·         Kundan Meena

o   Kundan jewellery –

§  Concept & Basic Manufacturing Process

o   Enameling –

§   Meaning Composition & Process of Enameling

·         Necklaces (in Brief)

o   Types of Necklace

o   Suitability  of necklaces according to the Age group & Face cut  

·         Anklets

·         Meaning & Types of anklet

o   Concept of  Merchandising

·         Marketing of Jewellery

o   Meaning & 7P’s Of Marketing

§  Product

§  Price

§  Promotion

§  Place

§  Packaging

§  People

§  Positioning

·         Publicity

·         Sales Promotion

Tips  How to Increase Sales

o   Importance Of  Brand

o   Types Of Brand

o   Brand Positioning

o   Building Brand personality

o   Strengthening online identity

·         Brand Equity

·         Brand Loyalty

·         Branded jewellery

·         Non Branded Jewellery

• Visit to Gem and Jewellery houses & preparation of study report.
• Points To Keep In Mind for Prefect Jewellery Collection                            
• Advantages Of Jewellery Exhibitions & Trade Fairs
• Role of celebrity Endorsement in Jewellery Business
• Role of Advertisement in Jewellery trade