Market Oriented Designing

Paper Code: 
TJD 303
Credits: 
3
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment Strategies

 

Code

Title

 

 

 

 

 

TJD 303

 

 

 

 

Market Oriented Designing 

The students will –

 

CO33: Create Jewellery Designs according to the history and the cultural aspects of various jewellery markets.

CO34: Begin skill development through the integration of life experience, exploration in technique, elements from design theory and history, and feedback from faculty and peers.

 

Approach in teaching:

Interactive Practical Sessions ,  problem solving exercises, Demonstrations ,Giving tasks, Field practical , Workshop ,  Laboratory industry visits,  Group and Team Work

 

Learning activities for the students:

Self-learning Assignments, Effective questions

Class test, Semester end examinations, Assignments, Presentation, Individual and group projects

 

20.00
Unit I: 
Designing International Jewellery
  • Italy
  • Germany
  • France
  • USA
  • Japan
  • Dubai

 

 

20.00
Unit II: 
Designing Indian Jewellery
  • Kundan Meena Jewellery of Rajasthan
  • Kundan Meena
  • Enameling
  • Gold  Jewellery of  Rajkot
  • Temple jewellery of  Kerala
  • Terracotta jewellery of Bengal                                                                              
  • Art of Filigree- Orissa

 

20.00
Unit III: 
gning Traditional Jewellery
  • Bridal Necklace

 

Essential Readings: 
  • Vyas,S.(2012).When Jewellery Speaks: Celebrating the Tradition of Kundan Minakari. Diamond World, (ed 1).
  • Lam, R. (2003). Brand jewellery. Brilliant- Art Publishing Ltd.
  • Krishnan, U. R. B. (2001). Jewels of the Nizams. India Books House Limited.
  • Tait, H. (Ed.). (2001). Jewelry, 7,000 years: an international history and illustrated survey from the collections of the British Museum. Abrams.
  • Vyas, P. K. (2015). Three Dimensional Form Giving of Kundan Jewellery—A Parametric, Cluster Based Approach to Jewellery Design and Prototyping. In ICoRD’15–Research into Design Across Boundaries Volume 2 (pp. 263-273). Springer, New Delhi.
  • Haidar, N. N., & Stewart, C. A. (2014). Treasures from India: Jewels from the Al-Thani Collection. Metropolitan Museum of Art.
  • Price, J. (2011). Lest We Forget: Masterpieces of Patriotic Jewelry and Military Decorations. Taylor Trade Publishing.

 

References: 
  • Childers C. (2008), Jewelry International by Rizzoli
  • Childers C. (2009) Jewelry International Vol. II by Rizzoli
  • Childers, C. (2011) Jewellery International Vol 3 by Rizzoli; Annual edition

E-RESOURCES

JOURNALS:

  • Diamond world
  • Jewellery news India
  • Art of jewellery
  • Journal of gem and jewellery industry

 

 

 

 

 

 

 

Academic Year: 
2022-2023
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