Product and Brand Development

Paper Code: 
24MJD426
Credits: 
4
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 
  1. Develop skills in designing using inspirations and developing the portfolio.

 

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE Code

COURSE Title

 

 

 

24MJD  426

 

 

 

Product and Brand Development

 

 

 

CO117: Build skills to gather inspiration from various sources  and learn different methods to compile research work effectively using tools like sketchbooks, visual diaries, and source books and Develop a structured approach to design catalogue.

CO118: Compile comprehensive practical records detailing plans related to jewellery design across diverse institutional settings and cultivate verbal communication skills to converse effectively with examiners.

CO119: Contribute effectively in course-specific interaction.

Approach in teaching: Interactive Practical Sessions, Theme board,Demonstrations, giving tasks, Field practical, inspiration board, Workshop, Laboratory industry visits, Group and Team work

Learning activities for the students: Self-learning assignments, Effective, Product and Design development

Class test, Semester end examinations, Assignments, Presentation, Individual and group projects

 

90.00
Unit I: 
Brand study

·Finding Inspiration – Research work – magazines news – COURSE, museum, exhibition, architecture, nature and art galleries.                                  

·Ways to compile research work – Sketch book, Visual Diary, Visual Journal, Ideas Book, Visual Note Book, and Source Book.

Developing methodology     

  • Photo Analysis           

  • Collection of pictures from magazines and creating new designs by using the pictures (textures, colors, prints, designing                                 

  • Collection of all the research material –making a scrap file.            

  • Collage                                                                                              

  • Theme Boards

  • Theme based designing                                             
  • Working with the imagery associated with a certain theme and customer point of view
  • Creative ideas for jewellery design.
  • Jewellery design to reflect a certain theme                            
  • Power Point presentation
  • Display
  • Submission of Project Report (4 copies) orally defending the report and power point presentation followed by viva voice.
  • Organizing a Portfolio.                      

 

 

Essential Readings: 
  • Chaille, Francois Coloratura : High Jewellery and Precious Objects by Cartier
  • Chaille, Francois Cartier Royal, High Jewellery and Precious Objects
  • Lam, R. (2003). Brand jewellery. Brilliant- Art Publishing Ltd

 

Academic Year: 
2024-2025
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