Research Methodology

Paper Code: 
MJD 222
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  • To understand the types, tools and methods of research and develop the ability to construct data gathering instruments appropriate to the research design
  • To provide an understanding of the basic concepts, approaches and methods in conducting research thereby enabling them to appreciate and critique the nuances of designing a research study.

Course Outcomes (COs):

Courses

Learning outcomes (at course level)

Learning and teaching strategies

Assessment Strategies

COURSE Code

COURSE Title

 

MJD 222

 

Research Methodology

The students will be able to –

CO 37:Examine Qualitative Research Techniques 

CO 38 : Apply knowledge of the scientific method, purpose and approaches to research.

CO 39:Analyze research design and the research process.

CO40: Examineknowledge on quantitative research techniques

CO 41:Formulate adequate knowledge on measurement & scaling techniques as well as qualitative data analysis.

CO 42: Illustrate data using various graphical methods, learn basic statistical analysis process and prepare key elements of a research proposal

Approach in teaching: Interactive Lectures, Group Discussions, Power point presentations.

 

Learning Activities for the students: Self- learning assignments, Effective questions, presentation. Students to develop a live research project

Assessment task will include Class test on the topics, Semester end examinations, quiz, student’s presentations and assignments.

 

Essential Readings: 
  • Kothari , C.R.( 2019), Research Methodology- Methods and Techniques, Wishwa Publication, New Delhi.
  • Bajpai, N. (2017). Business research methods. Pearson Education India.

 

References: 
  • Dwivedi, R. S. (2008). Research methods in behavioural sciences. Macmillan India..
  • Badarkar, P.L. and Wilkinson T.S. (2016), Methodology and Techniques of Social Research, Himalaya Publishing House, Mumbai

E-RESOURCES:

JOURNALS:

  • Global Business Review
  • Journal of Entrepreneurship & Innovation in Emerging Economics
  • Indian Journal Of Marketing
  • The IUP Journal of brand Management
  • Prabandhan
  • IISU  Journal of Commerce and Management

 

Academic Year: 
2022-2023
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