Coming soon
Retail Marketing
This course will enable the students to –
- Identify and understand the significance of retailing in the current business Environment
- The strategic and operational decision-making processes in the organized retail.
Learning outcomes (COs):
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Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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COURSE Code |
COURSE Title |
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MJD 322 |
Retail Marketing
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The students will–
CO71: Analyse the types of retail formats currently popular in India. CO72: develop the ways that retailers use marketing tools and techniques to interact with their customers. CO73: Analyse the design, implementation, and assessment of retailing strategies based on consumer needs and market changes. CO74: Evaluate the process of conceiving, producing, and selling products for in-store and on-line retailing. CO75: Understand retail pricing, personal management process and visual merchandising.
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Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical
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Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
- Levy, M., Weitz, B. A., & Grewal, D. (2004). Retailing management. New York: McGraw-Hill Irwin.
- Bhatia, S. C. (2008). Retail management. Atlantic Publishers & Dist.
- Pradhan, S. (2012). Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company, New Delhi, Ed. 2nd.
- Vedamani, G. G. (2008). Retail management. Jaico, Ed. 3rd.
- Madaan, K. V. S. (2009). Fundamentals of retailing. Tata McGraw-Hill Education.
- Chevalier, M., &Gutsatz, M. (2012). Luxury retail management: How the world's top brands provide quality product and service support. John Wiley & Sons.
- Kapoor, R., &Madichie, N. (2012). Consumer Behaviour. June, Tata McGraw-Hill, Noida, India.
E-RESOURCES:
- http://lib.myilibrary.com?id=264542
- https://www.pdfdrive.com/the-everything-guide-to-starting-and-running-a-retail-store-all-you-need-to-get-started-and-succeed-in-your-own-retail-adventure-e195016662.html
- https://www.pdfdrive.com/retail-store-management-e47690441.html
JOURNALS:
- Global Business Review
- Journal of Entrepreneurship & Innovation in Emerging Economics
- Indian Journal of Marketing
- The IUP Journal of brand Management
- Prabandhan
- IISU Journal of Commerce and Management
