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Jewellery Markets and Merchandising (Theory)
Paper Code:
JWD 231
Credits:
2
Contact Hours:
60.00
Max. Marks:
100.00
12.00
Unit I:
• Main features of Jewellery of major international markets
- Main features of Jewellery of major international markets
- Italy
- Germany
- France
- USA
- Japan
- Dubai
12.00
Unit II:
• Main features of Jewellery in Indian market
- Main features of Jewellery in Indian market
- Rajasthan
- Gujrat
- North Kashmir
- Bengal
- Madras
- maharastra
- Traditional Jewellery
- Definition/ meaning
- Filigree
- Kundan Meena
- Kundan jewellery –
- Concept & Basic Manufacturing Process
- Enameling –
- Meaning Composition & Process of Enameling
- Kundan jewellery –
12.00
Unit III:
• Merchandising
- Merchandising
- Concept of Merchandising
- Marketing of Jewellery
- Meaning & 7P’s Of Marketing
- Product
- Price
- Promotion
- Place
- Packaging
- People
- Positioning
- Meaning & 7P’s Of Marketing
- Sales Promotion
- Tips How to Increase Sales
- Publicity
12.00
Unit IV:
• Brand Management
- Brand Management
- Importance Of Brand
- Types Of Brand
- Brand Positioning
- Building Brand personality
- Strengthening online identity
- Brand Equity
- Brand Loyalty
- Branded jewellery
- Non Branded Jewellery
12.00
Unit V:
Advertisement
Advertisement
- Importance Of Advertisement
- Types Of Advertisement
- Points To Keep In Mind for Prefect Jewellery Collection
- Advantages of Jewellery Exhibitions & Trade Fairs
- celebrity Endorsement
References:
- Jewellery Concepts and Technology by Oppi Untracht.
- BertoZri
- Cartier
- 3d design
- Diamond Grading
- WHY WE BUY - PACO UNDERHILL
- ENGINEERINGDRAWING N. D. Bhatt and V. M. Panchal
Academic Year:
