Publications

S.NO	PUBLICATION DETAILS	YEAR	SCS	WOS	GSC	SNIP	IM.F
1	INFLUENCING FACTOR ON CONSUMER BUYING BEHAVIOUR TOWARDS LUXURY WATCHES, *MUKT SHABD JOURNAL* [NATIONAL], Vol. 9, no. 8, pp.58-64 NEHA SUKHEEJA., NEERU JAIN	2020				64
2	AN EMPIRICAL STUDY OF FACTORS INFLUENCING CUSTOMER"S IN-STORE JEWELLERY BUYING BEHAVIOUR IN JAIPUR CITY, *SHODH SARITA* [NATIONAL], Vol. 7, no. 28, pp.7-11 SWATI PHOPHALIA., SHWETA KASTIYA., M.K SHARMA.	2020				11
3	A study of factors contributing to satisfaction From jewellery products, *SHODH SANCHAR BULLETIN* [NATIONAL], Vol. 10, no. 40, pp.95-100 SWATI PHOPHALIA., M K SHARMA., SHWETA KASTIYA	2020			0	100
4	A Study of Factors Influencing Customer’s Offline Jewellery Purchases in Jaipur City, *MUKT SHABD JOURNAL* [NATIONAL], Vol. 9, no. 7, pp.2195-2203 M K SHARMA., SHWETA KASTIYA., SWATI PHOPHALIA	2020			0	2203
5	Revolutionary Transformation in Jewellery, *JOURNAL-OF-GEM-JEWELLERY-INDUSTRY* [INTERNATIONAL], Vol. , no. , pp.60- NEERU JAIN	2019
6	EFFECT OF ALTERNATIVE RETAIL SPACE ON CONSUMER’S INCLINATION TOWARDS JEWELLERY SHOPPING, *INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY EDUCATIONAL RESEARCH* [NATIONAL], Vol. 8, no. 7(4), pp.134-136 NEERU JAIN	2019				136
7	Branding Success in emerging Jewellery market, *INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY EDUCATIONAL RESEARCH (IJMER)* [NATIONAL], Vol. 2, no. 2, pp.90- NEERU JAIN., M K SHARMA	2019
8	Ethical Issues Of Gems And Jewellery Industry, *JOURNAL OF GEM & JEWELLERY INDUSTRY* [NATIONAL], Vol. 57, no. 5, pp.-60 NEERU JAIN	2019				60
9	Artistic approches of indian jewellery, *JOURNAL OF GEM AND JEWELLERY* [NATIONAL], Vol. 57, no. 5, pp.60- DR. NEERU JAIN	2019
10	Eco-Fashion Accessories from Waste Textile Scrap, *13TH BIYANI INTERNATIONAL CONFERENCE* [NATIONAL], Vol. -, no. -, pp.80-81 KAVITA VERMA., NEERU JAIN	2018			0	81
11	Sustainable Waste Management Strategies in the Gem and Jewellery Industry, *12 TH BIYANI INTERNATIONAL CONFERENCE (BICON-17)* [NATIONAL], Vol. -, no. -, pp.77-- NEERU JAIN	2018			0	-
12	A studyof the traditional magnitude of ornamentation of uttarakhand, *SHODH SAMIKSHA AUR MULYANKAN* [NATIONAL], Vol. , no. , pp.- NEERU JAIN	2018
13	Opportunities and Challenges Faced by Women Entrepreneur in Jewellery Industry, *SHODH SAMIKSHA AUR MULYANKAN* [NATIONAL], Vol. , no. , pp.1- NEERU JAIN	2018
15	OPPORTUNITIES AND CHALLENGES OF M-COMMERCE IN CONTEXT OF INDIAN DIAMANTAIRES AND JEWELLERY MANUFACTURERS, *INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY EDUCATIONAL RESEARCH* [NATIONAL], Vol. 6, no. 10(1), pp.195-208 NEERU JAIN	2016				208
16	NFLUENCE OF CELEBRITY ENDORSEMENT IN JEWELLERY ADVERTISING ON CONSUMER BUYING, *INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY EDUCATIONAL RESEARCH* [NATIONAL], Vol. 4, no. 3(1), pp.117-126 NEERU JAIN	2015				126
17	Technological Modernization in Jewelery Industry, *JOURNAL OF GEM & JEWELLERY INDUSTRY* [NATIONAL], Vol. 2, no. 2, pp.90- NEERU JAIN., M K SHARMA	2013
18	Consumer Buying Behaviour With Regard To Branded And Traditional Jewellery (With Special Reference to Jaipur Jewellery Market), *INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY EDUCATIONAL RESEARCH* [NATIONAL], Vol. 9, no. 1, pp.10-19 NEERU JAIN., M K SHARMA	2013			3	19
19	ENVIRONMENTAL AND HEALTH HAZARD IN JEWELLERY INDUSTRY, *INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY EDUCATIONAL RESEARCH* [NATIONAL], Vol. 2, no. 11(1), pp.264-279 ARUSHI JAIN., NEERU JAIN	2013				279
20	INTELLECTUAL PROPERTY CONTRAVENTION AND UNFAIR COMPETITION CONSIDERATION IN JEWELLERY INDUSTRY, *INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY EDUCATIONAL RESEARCH* [NATIONAL], Vol. 5, no. 3, pp.67-78 NEERU JAIN	2013				78
21	ADVERTISING: STARDOM OF JEWELRY BUSINESS, *INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY EDUCATIONAL RESEARCH* [NATIONAL], Vol. 1, no. 5, pp.318-326 NEERU JAIN	2012			1	326
22	Advertisement : A stardom of Jewellery business, *INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY EDUCATIONAL RESEARCH* [NATIONAL], Vol. 1, no. 5, pp.318-326 DR NEERU JAIN	2012				326
23	Branding (A Bond of Faith), *JOURNAL OF GEM & JEWELLERY INDUSTRY* [NATIONAL], Vol. , no. , pp.- NEERU JAIN	2011
24	Eco-Fashion Jewellery, *BANGKOK GEM & JEWELLERY, THAILAND’S INTERNATIONAL JOURNAL OF THE GEM & JEWELLERY* [INTERNATIONAL], Vol. , no. , pp.74-77 NEERU JAIN	2011				77
25	Jewellery Design: Steps in the Right Direction, *JOURNAL OF GEM & JEWELLERY INDUSTRY* [NATIONAL], Vol. , no. , pp.39- NEERU JAIN	2011
26	A to Z tips for Expert jewellery designing, *JOURNAL OF GEM & JEWELLERY INDUSTRY* [NATIONAL], Vol. , no. , pp.- NEERU JAIN	2009