International Marketing

Paper Code: 
GPM 124
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. To provide knowledge of International Marketing.
  2. To acquaint students with application of marketing mix.
     
10.00
Unit I: 
International Marketing
  • Nature and functions
  • International marketing Vs. Domestic Marketing
  • Need of International marketing
  • Problems and challenges of International marketing
12.00
Unit II: 
Market Entry Strategies
  • Licensing
  • Franchising
  • Exporting
  • Turnkey Contracts, Joint Ventures, Mergers and Acquisitions
  • Direct and Indirect Exporting
13.00
Unit III: 
Product Planning and Development
  • Product planning
  • Product line mix
  • Product life cycle
  • Product mix decisions
12.00
Unit IV: 
International Pricing
  • Pricing objectives
  • Factors influencing pricing
  • Process of determination
  • Export price – Ex works, free along side ship price (FAS), free on board price (FOB), cost and freight price (C&F), caused insurance and freight price (CIF), Ex-ship price, Ex-query price (EXQ), Franco price, delivered at frontier Delivery Duty Paid (DDP).
13.00
Unit V: 
Physical Distribution
  • Meaning ,characteristics of channels
  • Factors affecting logistics
  • Promotion of products
  • Tools of promotion – Advertisements, Sales promotion, Publicity and Personal Selling.
  • Promotion mix concepts and decisions
Essential Readings: 
  1. Varshney, Bhattacharya. International Marketing Management: An Indian Perspective, S. Chand & Co., New Delhi.
  2. Kothari, Rajesh., International Marketing, RBD Jaipur
References: 
  1. Kothari, Jain, Mittal., International Marketing, RBD, Jaipur
  2. Vasudeva, P.K., International Marketing, Excel Books, New Delhi
  3. Joshi,Rakesh Mohan, International Marketing, Oxford, New Delhi
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