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Jewellery Markets and Merchandising (Theory)
Paper Code:
JWD 231
Credits:
4
Contact Hours:
60.00
10.00
Unit I:
- Main features of Jewellery of major international markets
- Italy
- Germany
- France
- USA
- Japan
- Dubai
15.00
Unit II:
- Main features of Jewellery in Indian market
- Rajasthan
- Gujrat
- North Kashmir
- Bengal
- Madras
- maharastra
- Traditional Jewellery
- Definition/ meaning
- Filigree
- Kundan Meena
- Kundan jewellery –
- Concept & Basic Manufacturing Process
- Enameling –
- Meaning Composition & Process of Enameling
- Kundan jewellery –
- Necklaces (in Brief)
- Types of Necklace
- Suitability of necklaces according to the Age group & Face cut
- Anklets
- Meaning & Types of anklet
15.00
Unit III:
- Merchandising
- Concept of Merchandising
- Marketing of Jewellery
- Meaning & 7P’s Of Marketing
- Product
- Price
- Promotion
- Place
- Packaging
- People
- Positioning
- Meaning & 7P’s Of Marketing
- Tips How to Increase Sales
10.00
Unit IV:
- Brand Management
- Importance Of Brand
- Types Of Brand
- Brand Positioning
- Building Brand personality
- Strengtheing online ideanity
- Role of Advertisement in Jewellery trade
15.00
Unit V:
- Survey and sourcing
Visit to Gem and Jewellery houses & preparation of study report.
- Points To Keep In Mind for Prefect Jewellery Collection
- Advantages Of Jewellery Exhibitions & Trade Fairs
Academic Year:
