Study of Global Jewellery Markets

Paper Code: 
24CJWT301
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. To understand the main features of major international and Indian markets
  2. Identify the competition in the market and develop Brand strategies for jewellery business accordingly
Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE CODE

COURSE TITLE

 

 

24CJWT301

 

 

Study of Global Jewellery Markets

 

CO48:  Analyze the developments of jewellery designs of major international markets.

CO49: Develop a comprehensive understanding of the main features and characteristics of major European  jewellery markets, including the UK

CO50:  Analyze various kinds of traditional jewellery its importance in different Indian cultures.

CO51: Gain insight into the unique dynamics, trends, and consumer preferences shaping the  major Indian markets.

CO52:  Acquire knowledge of the evaluation criteria for assessing the quality, craftsmanship, and authenticity of Rajasthani jewellery.

CO53: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration, Team work

Learning activities for the students: Self-learning assignments, Effective questions, Seminar presentation, Giving tasks, Field practical

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Main features of Jewellery of major International markets
  • USA
  • Japan
  • Dubai
  • China

 

12.00
Unit II: 
Main features of Jewellery of European International markets
  • Italy
  • Germany
  • France
  • Britain

 

12.00
Unit III: 
Traditional Jewellery:
  • Definition of Traditional Jeweller
  • Types of Indian Jewellery
  • State wise Jewellery Styles

 

12.00
Unit IV: 
Main features of Jewellery of major Indian markets:
  • Gold Jewellery of Rajkot
  • Temple Jewellery of Kerala
  • Terracotta Jewellery of Bengal
  • Jewellery Style of Maharastra
  • Art of Filigree- Orissa
  • Tribal jewellery
  • Thewa Jewellery

 

12.00
Unit V: 
Other Essentials:
  • Rajasthani ornaments:   
  • Lac jewellery                             
  • Kundan Meena -Definition/ Meaning, History, Process & Evaluation
Essential Readings: 
  • Ganguly, W. (2009).  Indian Jewellery. Delhi : B.R. Publishing Corporation
  • Sharma,R., Varadarajan,M.(2008). Handicrafted Indian Enamel Jewellery, Lustre Press Pvt. Ltd.
  • Price,J. (2004). Masterpieces of American Jewellery, London : Running Press
  • Price,J. (2006). Masterpieces of French Jewellery, London : Running Press

 

Academic Year: 
2024-2025
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