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BUSINESS ENVIRONMENT
Paper Code:
GPM-322
Credits:
4
Contact Hours:
60.00
Max. Marks:
100.00
Objective:
To acquaint students with various business environments.
9.00
Unit I:
- Business environment-concept, significance, nature. Elements: micro and macro environmental factors
- SWOT analysis
15.00
Unit II:
- Economic environment of India-a brief study of 5Year Plans
- Introduction to –Industrial policy, monetary policy fiscal policy, EXIM policy
12.00
Unit III:
- Regulatory Environment-Political and Legal environment-elements study of FEMA
- Social environment- social values, social groups, social responsibility of business
12.00
Unit IV:
International and Technological environment-MNCs, foreign collaborations, FDI
12.00
Unit V:
- WTO and its impact on Indian Garment exports
- Exploring new markets for Indian garment exports-West Europe, Latin America
Essential Readings:
Mathew M.J., Business Environment, RBSA Jaipur
References:
Koshie, O. Darlie, Garment Exports: Winning Strategies, Prentice Hall of India, New Delhi.
