Retail Merchandising

Paper Code: 
24MJD322
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. Identify and understand the significance of retailing in the current business Environment 
  2. The strategic and operational decision-making processes in the organized retail.

 

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE Code

COURSE Title

24MJD  322

Retail Merchandising

 

CO68:  Analyze the types of retail formats currently popular in India.

CO69:  develop the ways that retailers use  online retailing tools and techniques to interact with their customers.

CO70:  Analyze the factors influencing merchandise management functions, including merchandise planning and buying, enabling them to make informed decisions in retail operations.

CO71:  Develop proficiency in the retail personnel management process, including job analysis, recruitment, selection, training, and motivation, ensuring effective team performance and job satisfaction.

CO72:  Understand retail pricing, personal management process and visual merchandising.

CO73 : Contribute effectively in course-specific interaction.

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching

Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

Unit I: 
Retail Marketing
  • Definition and Scope of Retailing – Growth of Retailing Industry –
  • Characteristics of Retailing
  • Benefits of Retailing
  • Activities of Retailers & Classification of Retailers
  • Functions of Retailing
  • Definition, strategic retail planning process, Strategies to sustain competition, growth strategies.
  • Financial strategy: Strategic profit model, Retail Pricing: Pricing strategies, Price adjustments
  • Location & site analysis: Types of retail locations, factors affecting Trade area demand, factors affecting attractiveness of a site.

 

12.00
Unit II: 
Social Media Marketing
  • Ecommerce
  • Online Retailing

 

12.00
Unit III: 
Introduction to Merchandise Management
  • Factors Affecting the Merchandising Functions: Merchandise Planning; Merchandise Buying
  • Category Management; Components of Category Management
  • Retail Pricing and Merchandise Performance; Element of Retail Price; Developing a Pricing Strategy; Approaches to a Pricing Strategy
  •  Merchandise Location; Analysis of Merchandise Performance

 

12.00
Unit IV: 
Store Management
  • Role of Store Manager,
  • Managing the store personnel, Minimizing the cost of the retail store, Managing the buying and selling activities at the retail store, Providing customer service
  •  The Retail Personnel Management Process: Job analysis, Recruitment, Selection, Socializing and training, Motivating
  •  Evaluating store Role of Store employees

 

12.00
Unit V: 
Visual Merchandising
  • Concept of Merchandising & Visual Merchandising
  • Functions and Elements of Visual Merchandising
  • Types of Visual Merchandising display: On self, off self and window display
  • Display settings: realistic, environmental, semi realistic and abstract setting
  • Types of Floor plans
  • Display props and fixtures

 

Essential Readings: 
  • Levy, M., Weitz, B. A., & Grewal, D. (2004). Retailing management. New York: McGraw-Hill Irwin.
  • Bhatia, S. C. (2008). Retail management. Atlantic Publishers & Dist.
  • Pradhan, S. (2012). Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company, New Delhi, Ed. 2nd.

 

Academic Year: 
2024-2025
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